Curator is the promoter of NFT market in the future.
Plus, an interview with co-founder of A/C on origins, mission, and re-architecting the crypto art.
Q: Can you tell us more about A/C? as an art institution how to become a bridge between crypto artists and the NFT platform?
C (Wang Huiqin): A/C is an art institution for crypto art and we built a loose and tight relationship with artists. It is different from the physical galleries or traditional art institutions, and we combine offline and online marketing strategies for NFT market.
We will never limit the creation of artists but provide them the best creative resources, including display platforms, technical support, and face-to-face consulting services. This is why we have close cooperation with our artists. As an emerging art agency in the crypto world, we will provide artists and collectors with reliable consulting and resource drainage services, create high-quality personal crypto brands for artists, and provide platforms with more first-line artist resources to lead. We commit to lead a new ecology of Chinese contemporary art.
Z (Zhu Jiang): The relationship between A/C and artists, not just commercial cooperation, we are in the same ecosystem, and we are both in the contemporary art community. As an art agency, we focus on the personal growth and development of artists. There can be an incredible symbiotic relationship between artists and agency.
A (An Jingye): On the one hand, we keep attention to the forefront of the NFT market; on the other hand, we keep thinking on what value this emerging digital art market can bring to artists.
When we participate equally in this system and use our resources to help each other out, we create a mutually beneficial society.
If you want to see into the future, just watch what artists are getting up to.
Q: We know that A/C signed a lot of TOP-level artists, and these artists will be launched their artworks on NFTMart soon. So what’s challenging when you guys communicate with artists? Any suggestions for newcomers?
C: The biggest challenge is how to build a consensus with artists.
Some of them are not convinced of the crypto world. They think it is a kind of bubble. But most artists believe that this is just a kind of service, a new kind of technology-oriented ecology. It’s a new form or additional operation method for artists. For new crypto artists, my suggestion is not to cater to the crypto market and discard the most valuable part of art.
Z: NFT is different from the traditional art market. It is more diverse in terms of aesthetic taste, background and collection. The Price, concepts, and the way to show NFTs also need time to verification.
A: I think NFT breaks the boundaries of the region, we can see the artworks and transactions from the whole world. In the past, we always talked about Eastern perspective, Western perspective, or Chinese contemporary art. Today, we break the limit and know the new trendy of art though NFT.
Q:As we mentioned before, artists need to be seen in the crypto world and also need professional art agency to support them. What’s your opinion?
C: There is no doubt that the NFT platform can provide technical support for artists. But the real new direction and new ecology of the NFT market need to be grasped and led by institutions like A/C. Because artists believe in technology and at the same time trust us as an intermediary, We support and serve them in all aspects，artists only need to focus on creation.
Z: Our first mission is to maintain a healthy ecology for the entire community. We combine offline and online marketing and let artists to be seen in crypto world. I believe most people are underestimating how many people are going to understand the potential of NFTs easily and come in to keep the space growing.
A: If you ask who is writing art history? US. Right now we participating in the process of an Art revolution, and we are the variables and factors in this movement. With the development of the entire NFT market, we should be able to explore more interesting things.
Q: We believed that the curator is the promoter of the NFT. Do you have any ideas about collecting NFTs, the value of interdependence, and how to tap the up-and-coming artists?
C: I think the concept of curator fits A/C’s mission in the crypto art market. We have signed a group of the best contemporary artists in China. We built an independent community. By integrating the resources of our three partners in this community, we will provide artists with more opportunities for cross-border exchanges. There will be a targeted promotion plan for each artwork of each artist. In the future, NFTMart will cooperate with A/C to launch artist blind boxes regularly , and at the same time connect more commercial resources to artists.
Z: Diversity and equality are crucial to the arts and culture because they release the true potential of artists — from every background. Our diverse nature offers unique opportunities for artistic and cultural collaborations and innovation. We hope to establish such a system of mutual exchange and support among artists. When we participate equally in this system and use our resources to help each other out, we create a mutually beneficial society. This is the headspace that I wish for us to exist in for the rest of our lives, and having these two-way participatory economies will help us get there.
A: In the process of cooperating with NFTMart, we consciously select artists with different creative types and different backgrounds. As a young institution, we pay more attention to the new concepts and discover more valuable NFT assets.
A/C X NFTMart
will be launched soon
